Competitive BATNA and Switch Cost
A credible alternative is the root of all leverage. Each workload models a three-year TCO for staying on Salesforce with uplift against switching to the alternative, including its one-time switch cost.
Biggest Credible Saving
$235.9K
best 3-yr delta vs staying
Alternatives Modeled
3
workloads with a BATNA
Avg Fit Score
73%
functional coverage of alternatives
Three-year TCO: stay vs switch
Salesforce with uplift against alternative run cost plus switch cost, largest saving first
| Workload | Alternative | Stay 3-yr | Switch 3-yr | Delta | Fit |
|---|---|---|---|---|---|
| Marketing Cloud | HubSpot | $1.2M | $960K | $235.9K | 72% |
| Sales Cloud | Microsoft Dynamics 365 | $551.7K | $7.3M | no saving | 78% |
| Service Cloud | ServiceNow | $465.8K | $8.8M | no saving | 70% |
A saving on paper is only leverage if the alternative is credible. Weigh the switch cost and the fit score, a cheaper platform that covers 60 percent of the workload is a talking point, not a real threat. Use the strongest fit as your walk-away anchor.